Snow, hail, rain, or shine, your roof should have you covered. But inevitably, performance and functionality dwindle as you approach the end of your roof's life cycle. Though replacing the entire roof may seem like the best option, this process is often lengthy, exorbitantly expensive, and challenging to say the least.

In 2023, the average cost of replacing a faulty roof falls between $6,700 and $11,500. At its priciest, roof replacement can run close to $80,000 depending on the size of the building and other factors, including materials and labor costs (Forbes). According to BCC Research, roofing replacements account for over 90% of the North American roofing market's volume and value. Logically this makes sense, given the cyclical nature of a roof's life - but the ever-rising costs of materials and labor have contractors and homeowners wondering: what is the most cost-effective way to repair my roof?

In the history of roofing, the answer's never been so clear-cut: GE's Enduris 3500 Roof Coating turns the game on its head and gives traditional roof replacement a run for its money. How?

Enduris 3500 is a high-solids, 100% silicone, low VOC, primerless roof coating. Made of durable silicone, Enduris 3500 is permanently flexible, offering best-in-class elongation upon curing and after decades of weather and UV exposure. Completely UV stable, silicone performs exceptionally well for this purpose: it is unaffected by extreme atmospheric or seasonal changes and does not become brittle or harden as it ages. With the entire Enduris 3500 system made from the same 100% silicone, each component will expand and contract at the same rate, increasing the preventative measures against leaks and ponding water. This compatibility affords it more reinforcement where it meets at seams, penetrations, and edges, where mismatched components routinely fail.

Depending on the roofing material, costs to repair will generally vary anywhere starting from $400 for a flat, foam, or single-ply roof to $1,800 for slate roofs (Homeadvisor). The Enduris 3500 system can be applied to most existing roof types, including bituminous membranes, singleply (TPO, PVC, EPDM), PU SPF foam, concrete, and metal. Since it is ideal for a variety of surfaces, no matter what roof material you’re repairing, you’re bringing that cost down to the price of the Enduris 3500 system– saving you hundreds to thousands. It can be rolled or sprayed and can be applied in temperatures from 0°-120° F, making it easy to use at any time of the year. Hotter conditions will speed up the cure, while colder conditions will slow down the cure. Additionally, its white exterior wards off heat, assisting in the cooling and temperature regulation of the roof and building, extending its life in the long run. These unique features make it a stand-out player in the roofing industry.

Between 2017 and 2019, nearly 80% of roofing professionals in the US experienced a 10% increase in overall labor costs (Kingdom Roofing). That number has since increased as prices everywhere rise, making labor costs a substantial hurdle for businesses and homeowners alike. Thankfully, GE Enduris 3500 stands out with arguably its best cost-saving feature: primerless, one-coat application. With no primer required on coated and uncoated roofing membranes, the Enduris 3500 system saves costs associated with labor and time delays by cutting out unnecessary steps. Just clean, prep, and coat.

Another great feature of the Enduris 3500 coating is its high-solids counterpart, Enduris 3525. With a solids volume of 90, this coating has higher concentrations of binders and emits less solvent as it cures. It has a Volatile Organic Compounds content that is well below the limits of California’s Air Quality Management Districts, making it more environmentally friendly and safer to apply.

Even for the most demanding projects, it’s clear that the GE Enduris 3500 system is the optimal choice for roof restorations and repairs.